Sophia Dodd

Our recent analysis on inflation’s impact on consumer behavior showcased how macro dynamics are driving value-seeking consumption. While major players like Costco, Walmart have benefited from this shift, TJ Maxx stands apart. TJ Maxx isn’t the only premium off-price retailer we are seeing yield success - we’re seeing this entire category outperform the broader retail market. While our last post established some of the catalysts supporting the category (the “why”), we wanted to dive further in the business model levers (the “how”) that are yielding this success. What makes premium off-price retailers structurally superior—and uniquely positioned—in today’s retail landscape?

For decades, Black Friday reigned as the retail event of the year: a one-day frenzy of doorbusters, long lines, and massive consumer spending. But today, its dominance as a singular shopping holiday is waning. While the holiday season remains crucial, Black Friday has morphed into a month-long stretch of discounts driven by consumers' appetite for year-round deals and brands and retailers’ excess inventory challenges.