In 2018, I wrote a memo to crystalize my thoughts on the retail space. Even then, the retail industry was experiencing unprecedented disruption at the hands of Amazon. I titled the memo, “The Rebirth of Retail” and called for someone who could be an offline competitor to Amazon/Shopify. The hypothesis was that if someone could establish a shared offline retail platform that leveraged data to optimize the placement and utilization of brands across locations, they could have a monopolistic advantage over the rest of the retail market, experiencing lower costs, higher store utilization, better risk management and higher sales per store than any legacy retailer could on their own. In doing so, they’d have the opportunity to capture millions of stores and grab a huge chunk of a $1T prize.